23

Apr 20

April 23, 2020

Marketing Insider: Buyer Motivation and Perceived Value – Q&A with David Austin

By David Austin /

Ads and brand messages are less important to me versus having the wisdom as to whether or not a product will last or function as desired. I may recall the company's ad or tagline as I ponder a purchase and perhaps even sing the song and do a little dance if no one is looking, but will quickly determine if the brand and its multi-million dollar jingle bear any relevance to my decision.

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16

Apr 20

April 16, 2020

Conversion-driven, Integrated Marketing

By David Austin /

So yes, there is some work involved. However, because it involves all aspects of a businesses’ marketing channels as well as inward- and outward-facing communications, its value lies in the application of a strategy, where marketing communications and components are coordinated, thereby achieving harmony in your messages and consumer promotions.

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9

Apr 20

April 9, 2020

Is this Your Product or Service? A Message for Businesses

By David Austin /

Every point in the chain of command should be empowered to offer a swift resolution downward to correct a service and a potentially viral customer service situation. Where that fails is where simple problems make their way up through seniority, inevitably exposing unforced errors, wasting time, and aggravating those involved in the process, which may be 100% visible to the customer.

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7

Apr 20

April 7, 2020

Firestone Walker Brewing Company: Social Media Presence – Outreach Assessment

By David Austin /

Firestone Walker leverages social media networks to help convey messaging and grow their following. Though the company was established more than two decades ago developing wines, their renowned Barrelworks brewery, founded in 2013 (Wolinski, 2019), has established a consistent social following, which is evident in the number of followers among Facebook, Twitter, and Instagram.

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6

Apr 20

April 6, 2020

Wrong Message – Right Message

By David Austin /

Humanizing your message can have a profound impact, drawing the reader in further than typical messages. Yes, knowing that a company is open for business, or if it delivers, is useful. However, the message itself is far less engaging--ending there and filed away perhaps being useful later.

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3

Apr 20

April 3, 2020

Sling.com – SEO Summary

By David Austin /

While understanding the goals of a streaming service provider is to gather and grow their subscribers, a review of Sling.com revealed several problems. First, when searching for “Sling TV,” “Television streaming service”, and more detailed searches such as “ESPN streaming” or “FOX streaming,” Sling.com did not command authority, losing out to sites that simply shared their opinions of all streaming providers, including Hulu, Amazon Video, and YouTube TV...

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1

Apr 20

April 1, 2020

How can a company as large as Home Depot still improve? – An Analysis

By David Austin /

The Home Depot leverages the power of data to better know their customers, which include Millennials who represent 1/5 of their current sales, are brand loyal, and the most likely targeted segment to buy homes. Therefore, their strategy mix leans digital, employing Facebook, Pinterest, Display Ads and Search, alongside traditional methods, those being Television, Radio, and Print...

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24

Mar 20

March 24, 2020

Is it you or your message?

By David Austin /

The next largest marketing segment is already tuning you out! That's not something you may want to hear. It's time to get creative! While traditional efforts have all but dwindled away, Millennials and Gen Zs are selectively determine which brands, companies, and products align best with their values...

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